Why do most new sales plans fail?
As we approach the new financial year, many businesses will be carefully crafting their new sales plans. However, despite meticulous planning, new sales strategies often fall short of expectations due to the following reasons:
1 - Resistance to change…
Your sales teams may resist the new strategy, especially if old methods were successful for them previously. Overcoming that resistance and securing buy-in from your team for new strategies can be a significant hurdle.
2 - Poor alignment with customer needs…
Your sales strategy may focus too much on what you want to sell rather than understanding and addressing what your customers actually want to buy.
3 - Lack of clear objectives…
Does your sales strategy have clearly defined goals or key performance indicators? Without knowing exactly what you want to achieve, it can be difficult to measure success or failure.
4 - Overcomplicating the process…
Salespeople need simple, clear processes that are easy to follow. If your strategy is too complicated, it can lead to confusion and frustration, and ultimately failure.
5 - Inconsistent execution…
Often different salespeople can interpret or implement a strategy differently and this can lead to inconsistent results.
6 - Ignoring the sales funnel…
Sometimes, sales strategies focus too much on one segment of the sales funnel. A successful sales strategy will address every stage of the customer journey, not just one part of it.
7 - Inadequate sales training…
Have you taken the time to properly train your sales team and gain their buy-in? If the sales team isn’t properly trained or isn’t fully motivated by the new strategy, it can lead to poor execution.
Do any of these reasons resonate with the challenges you are currently experiencing?
At yellow brick we can help you identify these common pitfalls and help create and implement new sales plans that are guaranteed to grow your revenue and drive new sales.
Contact us today! email hello@yellowbrick.ltd or complete our enquiry form.